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First Watch in New Jersey

A family-friendly spot offering a relaxed atmosphere for breakfast, brunch, and healthy lunch fare at affordable prices.

4.2 937 reviews $10–20 Breakfast Restaurant American · Southern

1711 NJ-10, Morris Plains, NJ 07950, United States

FoodPlacee Passport United States · New Jersey · 9789
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First Watch

Morris Plains, New Jersey, USA

Lemon Ricotta Pancakes Bacado Omelet Belgian Waffle Elevated Egg Sandwich
Rating★ 4.2 / 5
Price$10–20
CategoryBreakfast Restaurant
Today 07:00 AM - 02:30 PM

Overview

About This Food Place

First Watch is a welcoming breakfast restaurant located in Morris Plains, NJ, known for health-conscious breakfast, brunch, and lunch selections. This cafe chain specializes in wholesome omelets, fresh salads, and comforting soups crafted to satisfy both the casual diner and those seeking balanced, nutritious meals.

The atmosphere at First Watch strikes a cozy and trendy tone that appeals to families, solo diners, and groups alike. Alongside a great tea selection, the menu features a variety of organic, vegan, and vegetarian options, making it a favored spot for those who value both taste and well-being.

Gallery

Photos from First Watch

Real shots of the food, atmosphere, and signature dishes at this location.

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Local favorites

Why People Come Here

Visitors enjoy a variety of health-focused meals and a welcoming environment perfect for any time from breakfast to lunch.

Great Tea Selection

A wide assortment of flavorful teas complements the menu, offering a refreshing start to the day.

Fast and Efficient Service

Quick service ensures guests can enjoy meals without long waits, ideal for busy mornings or lunchtimes.

Family-Friendly Atmosphere

With good accommodations for children and a welcoming spirit, it’s a popular spot for family dining and celebrations.

Accessibility Features

Wheelchair accessible entrances, parking, restrooms, and seating ensure easy access for all guests.

Healthy and Diverse Menu

Options include organic, vegan, vegetarian, and comfort foods like Lemon Ricotta Pancakes and Avocado Toast with Eggs Benedict.

Multiple Service Options

Outdoor seating, takeout, delivery, and no-contact delivery provide convenient dining choices.

Cozy and Trendy Setting

The casual, cozy, and trendy atmosphere draws solo diners, groups, and tourists looking for a comfortable meal.

Highly Rated Experience

With a 4.2-star rating from over 900 reviews, the restaurant is praised for quality food and friendly staff.

Experience

When & How to Enjoy This Place

Perfect for mornings and midday meals, First Watch offers a casual yet lively dining experience that celebrates fresh, wholesome food in a family-friendly setting.

Most guests spend between 30 minutes to an hour enjoying the diverse menu, which caters well to those seeking quick bites or relaxing brunches. The popular dishes like Lemon Ricotta Pancakes and Bacado Omelet showcase the kitchen’s dedication to flavorful, quality ingredients. — FoodPlacee editorial note

Breakfast Delights

Start the day with expertly crafted coffee and satisfying breakfast classics served in a cozy, welcoming environment ideal for solo diners or families.

Family-Friendly Brunch

Gather with loved ones around generous portions and a kids' menu that keeps the little ones happy, all while enjoying the casual, trendy atmosphere.

Convenient Takeout & Delivery

Busy days call for quick service options including no-contact delivery, takeout, and onsite services designed to bring wholesome meals to any setting.

Midday Lunch Break

Enjoy a healthy lunch with quick table service featuring comfort food, organic dishes, and vegan options that fit a variety of dietary needs.

Cozy Work or Study Spot

With free Wi-Fi and a quiet yet trendy vibe, this restaurant provides a comfortable atmosphere for those who want to work or relax while dining.

Best for

Popular for Breakfast Solo Dining Family Friendly Health Conscious Takeout & Delivery Quick Service Great Tea Selection Accessibility Features

Guest sentiment

What People Feel

A snapshot of what local diners frequently mention about this location.

EP
Esther P 2 month ago

"Came here for a birthday breakfast with coworkers. The food was decent. Most of the seasonal drinks that had advertised they no longer had (it was the beginning of August). Prices were reasonable. The service was good. It was pretty empty as it was a weekday and breakfast hours. Biggest complaint was the glasses had terrible water stains on them. Like none of us wanted to use them."

AF
Aidan Frye 3 month ago

"Very good place and quick to serve. Server was very efficient and helpful with allergies. Highly recommend for breakfast/lunch!"

PN
Peter Nilax 3 month ago

"So I have a bit of a mixed review. I came here with my little brother on a weekday for breakfast. There was really nobody there, and the server got our order pretty fast. Then we waited. It definitely took a pretty long time for our food to come out with such little people. I felt this was a bit odd, but I think the food makes up for it. We got a coffee (can’t go wrong with that), a seasonal dragonfruit drink (very good), a French toast which was nice and fluffy and also flavorful, and almost like a breakfast bowl, so chicken, eggs, avacado, potatoes, cheese. I will say all of the things we got were all very good, and had a very nice and immaculate flavor, the only downside really is the amount of time it took for our food to come out. I will say, there is plenty of parking. I think this is a great breakfast/brunch place to visit in Morristown!!!"

VD
Vihan Deore 3 month ago

"I loved the food. Worth the 20 minute wait. The food took a little longer than expected to come out but the prices were reasonable and the service was great. We came here on Valentines and we had a great time."

AM
Adrian Mendoza 4 month ago

"We had a great time visiting today! The service was excellent and they even gave us free holiday desserts for my wife's birthday! All food were excellent and the servings are generous. Highly recommended for special celebrations or even daily just because."

MD
Miranda D 4 month ago

"Love this place. They have a seasonal menu which is fun to try. Their juices are amazing! The food is always tasty. Sometimes they’re a little crowded and service becomes slow."

L
Lola 4 month ago

"Party of two. Our server was great. My potatoes were in a puddle of grease but I blotted the grease with a napkin. and still ate them. Wish they were drained a bit. If you zoom in on the picture, you’ll see the grease on the plate. The pumpkin donuts were very dry inside. We didn’t finish them and told the server. I’m surprised at her response which was - they’re better warm and with milk. Well that’s not how we had them … so. Besides her response, she was very attentive. My platter was 14.99. On the higher side for small egg and greasy potatoes. Instead of meat I was offered fruit since I’m a vegetarian. The lavender lemonade was good. The coffee was an ok flavor but I would have appreciated a dairy creamer instead of non dairy because those offered aren’t good for your health. I didn’t ask , though , since that’s all that was on the table. Whole grain toast with jam. The restaurant is clean as well as the bathroom. Handicapped parking should be closer to the restaurant. Overall, a decent place to eat."

HC
Hank Chang 5 month ago

"A little breakfast/lunch place that is packed to the gills - we had a large group so they split us into two which was fine, and they took a phone reservation since the group was so large. The million dollar bacon was excellent - drizzled with syrup and pepper. All the kids liked this. The current seasonal specialties- tres leches french toast - the toast was good, but the tres leches made me want syrup - a lot more syrup- as it made it drier even with the whipped cream and strawberries. The chimi steak was too dry (they didn't ask us how anyone wanted it done... so not the best), though the hash was plenty of potatoes and the egg was done right with the chimi churri sauce a nice touch across. Service was ok, but very busy so they didn't come around much."

Visit info

When to Visit

Weekly hours below — always confirm with the business before holidays or special events.

Today Closed
Weekly hours
Monday 07:00 AM - 02:30 PM
Tuesday 07:00 AM - 02:30 PM
Wednesday 07:00 AM - 02:30 PM
Thursday 07:00 AM - 02:30 PM
Friday 07:00 AM - 02:30 PM
Saturday 07:00 AM - 02:30 PM
Sunday 07:00 AM - 02:30 PM
Hours may change. Please confirm with the business before visiting.

Best time to visit

Morning through early afternoon offers the best experience to enjoy fresh breakfast and lunch in a relaxed setting.

Weekdays 7:00 AM - 2:30 PM for a quieter dining experience Arrive early on weekends to avoid usual wait times Mid-morning is ideal for enjoying seasonal drinks and tea Plan visits ahead for group dining or special occasions Located at 1711 NJ-10, convenient with free parking options

On the map

Where This Food Place Lives

Find your way to First Watch in New Jersey .

Address 1711 NJ-10, Morris Plains, NJ 07950, United States
Phone +1 973-447-1711
Area New Jersey
Call Address copied ✓

Questions answered

Food Place Questions

Find answers to common questions about First Watch in Morris Plains, NJ, including menu options, dining experience, and accessibility.

First Watch is open daily from 7:00 AM to 2:30 PM. Hours may vary on holidays or special occasions, so it is recommended to check before visiting.

Yes, the menu features a variety of healthy options including vegan, vegetarian, and organic dishes, ideal for health-conscious diners.

The restaurant is family-friendly and provides kids' menus, high chairs, and changing tables, making it convenient for families with young children.

First Watch offers dine-in, takeout, delivery, and no-contact delivery options. Outdoor seating is also available for a comfortable dining experience.

Yes, the location is wheelchair accessible, including entrance, parking lot, restrooms, and seating areas to accommodate guests with mobility needs.

Popular dishes include Lemon Ricotta Pancakes, Bacado Omelet, Belgian Waffle, and Floridian French Toast. Menu items and availability may change seasonally.

Free parking is provided both in a lot and on nearby streets. Paid parking lots are also available, giving multiple convenient options for visitors.

Visitors typically spend between 30 minutes to 1 hour at First Watch. The restaurant is popular and usually has a wait, particularly during peak hours.

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Menus, prices, hours, services, and availability may change. Please contact the food place directly before visiting or ordering.